Simplicity and minimalism are trending on social media for makeup—and they’re here to stay.
Gone are the days of 2016 when heavy makeup, harshly drawn eyebrows, and unsuitable products dominated beauty trends. Today, the focus has shifted to a more refined approach: the minimalist glam phase. Makeup artists now excel in the art of simplicity, celebrating the adage “less is more,” and this trend is thriving on social media and beyond.
Here are the makeup looks that are set to be popular among Indian brides this wedding season:
Dewy Skin The cornerstone of any soft-glam look is well-hydrated, healthy skin. Besides a good diet and ample sleep, a meticulous skincare routine is crucial. Allow each product to fully absorb before applying the next. Many makeup artists and skincare enthusiasts are also embracing face massages and Gua Sha for lymphatic drainage, which enhances natural vibrancy and glow, creating a flawless canvas.
Soft Glam In contrast to heavy layers of makeup, the Soft Glam look emphasizes enhancing a bride’s natural features and contours with minimal products. The technique involves layering coverage to address minor imperfections without overwhelming the skin, avoiding a cakey appearance and preserving youthful radiance.
Feathery Brows and Glossy Lips Instead of opting for overly plucked or heavily drawn brows, brides are now embracing a more natural look with brow tamers and waxes for a feathery effect. Embracing the natural shape and thickness of brows is often overlooked but crucial. Glossy lips, buoyed by the popularity of lip oils, are also trending, complementing the clean, soft glam look that many future brides are drawn to.
Blush for Days A natural flush of rosy blush applied high on the cheeks is now a staple. Today’s brides favor cream blushes and water-based tints over traditional powders for a more natural, radiant look. This touch of blush adds a fresh, effortlessly enlivened appearance.
Metallic Accents and Graphic Touches While the soft-glam look remains popular for its natural appeal, adding metallic shadows, subtle crystals around the eyes, or a graphic colored liner can introduce a touch of drama. These minimal experiments enhance the clean, soft base without overshadowing the overall look.
