According to a study conducted by US investment bank Houlihan Lokey, Chennai Super Kings emerges as the leader among the 10 IPL franchises in terms of brand and business value.
The Indian Premier League (IPL) continues its impressive growth trajectory, as a recent study by American investment bank Houlihan Lokey reveals. The IPL’s brand value has surged by 6.3% to $3.4 billion, while its business value, pegged at $16.4 billion, has seen a notable 6.5% increase compared to last year. This upswing in business value can be largely attributed to significant media rights proceeds, particularly the substantial $6.2 billion deal secured by Viacom 18 and Disney Star for digital and TV rights spanning 2023-2027. Furthermore, this year’s boost in value also stems from the renewal of IPL title rights by Tata, with a hefty ₹2500 crore contract spanning five years.
Examining the brand value of individual IPL franchises yields interesting insights. Chennai Super Kings (CSK) maintain their stronghold as the top franchise in both brand and business value indices, fueled in part by the enduring popularity of MS Dhoni. Royal Challengers Bengaluru (RCB), despite ongoing quest for their first IPL title, secure the second spot on both indices, leveraging a fervent fan base and the charisma of Virat Kohli. Kolkata Knight Riders (KKR), led by the iconic Shah Rukh Khan, secure third place in brand value and fourth in business value, attributed to effective management and brand equity. Mumbai Indians (MI), despite facing challenges, maintain their stature thanks to long-term goodwill, while Rajasthan Royals (RR) see a rise in brand value on the back of improving performances.
Overall, IPL’s sustained appeal to investors, broadcasters, and sponsors underscores its status as a prime investment opportunity. With its unique structure ensuring long-term stability and equitable revenue distribution, the IPL stands as a beacon for growth and innovation, providing franchises with a solid platform for expansion and development.
