Updated: April 19, 2023

Sega to Acquire Angry Birds Maker Rovio for $776 Million

b has announced its plan to acquire Rovio, the Finnish maker of the popular mobile game Angry Birds, for $776 million. The acquisition is seen as a strategic move by Sega to expand its presence in the mobile gaming market.

Rovio is best known for its hit game Angry Birds, which has been downloaded more than 4.5 billion times since its launch in 2009. The company has also developed other popular mobile games, including Bad Piggies and Angry Birds Friends. Rovio reported revenues of €315 million in 2022, with the majority coming from its mobile games business.

Sega, which is owned by the Japanese conglomerate Sega Sammy Holdings, has been looking to expand its mobile gaming business, and the acquisition of Rovio is seen as a key part of its strategy. The company already owns several popular mobile game franchises, including Sonic the Hedgehog and Phantasy Star, and the acquisition of Rovio is expected to help it further grow its mobile gaming business.

The acquisition of Rovio also gives Sega access to the company's expertise in developing and operating live services for mobile games. Rovio has been successful in developing and operating live services for its games, which has helped it build a loyal user base and generate recurring revenues.

The deal is expected to close in the coming months, subject to regulatory approval. Sega's acquisition of Rovio is seen as a significant move in the mobile gaming industry, as companies continue to look for ways to expand their presence and reach new audiences.

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