Marvel approached both Xbox and PlayStation about developing games for them, with the former declining.

For the longest time, Marvel has been a force in live-action movies, with Disney continuing to produce event films that fans flock to theatres to see.

In comparison to its arch-rival, DC, Marvel may have had greater box-office success. The same cannot be said for the games, as DC has been crushing it with titles based on characters such as Batman and its vast array of heroes and villains with the Injustice series.

Following DC's success in the games industry, Marvel took a huge risk in the previous decade by focusing on creating better titles for players to enjoy.

According to a Resetera post, an excerpt from the book "The Ultimate History of Video Games, Volume 2: Nintendo, Sony, Microsoft, and the Billion-Dollar Battle to Shape Modern Gaming" stated that Marvel approached both Microsoft and PlayStation about developing titles based on their IPs.

According to Jay Ong, Marvel's Vice-President of Games, who was hired in May 2014, the comic book company was looking for a publishing partner with long-term investment plans.

As a result, Marvel attempted to strike a major console deal with Xbox and PlayStation. However, the former declined the opportunity because the green side was more focused on developing its own IPs.

While Marvel faced rejection from Xbox, Ong's pitch to develop a franchise for PlayStation that would rival the popularity of the Batman Arkham series was a huge success.

Marvel eventually agreed to create exclusive AAA titles for the PlayStation, and the first major to come out of that deal was Insomniac's Spider-Man title, which became a slam-dunk title when it was released for the PS4 in 2018. Since then, a sequel starring Miles Morales has been released, and PlayStation will be releasing more titles starring characters such as Wolverine in the future, which has fans very excited.