This decision aligns with the company’s strategic partnership with Apple, the creator of the iPhone, and is intended to enhance video and music streaming services.
Bharti Airtel has announced it will be shutting down its Wynk Music app as part of its strategic shift towards enhancing its partnership with Apple. The closure of Wynk Music, which is expected to occur within the next few months, will see all current employees of the app integrated into other roles within Airtel.
An Airtel spokesperson confirmed the move, stating, “We can confirm that we will sunset Wynk Music and all Wynk music employees will be absorbed within the Airtel ecosystem.”
Launched in 2014, Wynk Music has built a large user base with over 100 million subscribers. The decision to discontinue the app aligns with Airtel’s new focus on its collaboration with Apple, which includes offering exclusive Apple Music promotions to iPhone users and integrating Apple TV+ into its Xstream streaming service.
With a diverse digital portfolio that includes Airtel Wynk, Airtel Thanks, and Xstream, Airtel continues to serve over 220 million active users, positioning itself for future growth in the digital space.
